Is it worth doing an MBA in e-commerce?
Rising internet and smartphone penetration, affordable access to technology, and a user-friendly approach to shopping are the significant reasons behind the booming e-commerce industry. Online shopping has made it more convenient for those who do not want to take the hassle of visiting malls to buy something.
Interestingly, e-commerce has transformed the way of doing business in India and worldwide. According to Global Data, the e-commerce market in India is expected to grow by 21.5 per cent to reach INR 5.5 trillion in 2022. The prospering e-commerce industry aims to create new opportunities for individuals seeking enticing and lucrative career options.
Ajay Thomas, Vice President and Business Head (Retail, E-commerce, Logistics and Transportation), Team Lease Services, says that the hiring across the Indian e-commerce sector in 2022 will further go up by 32 per cent due to the shift in the online shopping behaviour of customers. Thus, MBA e-commerce is absolutely a great way to get a foot in the door of any leading e-commerce firm.
Why is an MBA specialisation in e-commerce a good career option?
A career in e-commerce is hot in the contemporary business landscape. Besides the soaring revenue growth outlook, e-commerce provides a professional with invaluable transferrable skills, helping them propel their careers in the long run.
MBA in e-commerce is tailored for working professionals aspiring for a rapid career progression in the high-growth areas of e-commerce. Taking up an MBA in e-commerce assists working professionals and business mindset people growan online business by providing them with business fundamentals.
The four-year integrated programme focuses on all facets of marketing, such as digital marketing, accounting, content marketing, social media marketing, email marketing, Google Analytics, search engine optimization, affiliate marketing, influencer marketing, and LinkedIn ads, to name a few.
MBA in e-commerce: Eligibility and entrance test
Candidates who want to pursue an MBA in e-commerce course must have scored a minimum of 50 per cent marks in classes 10 and 12 from a recognised school/board.
There are many state and national-level entrance examinations to admit candidates into the MBA in e-commerce course. Common Admission Test (CAT), Management Aptitude Test (MAT), and Common Management Admission Test (CMAT) are some standard national-level entrance exams to shortlist students for admission into the MBA in e-commerce course.
However, a candidate just has to appear for a personal interview to get admitted into an integrated four-year MBA in e-commerce course in top-ranked private universities. Moreover, the cost of this internationally recognised degree varies based on the type of educational institution.
Still, a student has to pay between INR 10 lakh to INR 15 lakh for the entire duration. Interested students are encouraged to check the fee structure directly with the college/university they wish to attend.
Over to you
The IBEF report reveals that the e-commerce majors have the potential to expand to USD 16-20 billion in FY25. Thus, signing up for the integrated MBA in e-commerce course in 2022 can accelerate your career and make a difference in your life. Apply now!