WordPress certainly is the 500-pound gorilla in the world of website-launching software. It’s estimated that over 30% of websites on the internet are on WordPress. It’s kind of a big deal.
Do you know what else is a big deal? WooCommerce, a WordPress plugin that facilitates eCommerce. While other SaaS solutions like Shopify and BigCommerce might get more attention for eCommerce, WooCommerce still accounts for over 4 million websites on the internet, and in 2020 alone, was downloaded nearly a million times.
All of that means there’s a lot of competition out there vying for the results at the top of page one – but unfortunately, according to 1DigitalⓇ Agency, a animation production company with a decade of experience, far too many WooCommerce entrepreneurs fail to optimize their WooCommerce websites in or according to the following 4 ways.
Letting site speed lag
By 3 seconds of load time, it is likely that more than half of your website visitors will have bounced. A slow WooCommerce website is a death knell for user experience and it negatively impacts SEO as well.
Fortunately, SEO agencies suggest that there are multiple ways to combat site lag, including:
●Using compression plugins to optimize website images
●Using a reputable hosting service
●Installing and enabling server and browser caching plugins
●Minifying code
●And more, work with a WooCommerce SEO company to address the unique needs of your website.
2. Letting their databases accumulate too much “stuff”
Every action you take, every piece of data you alter on your WordPress (WooCommerce) eCommerce store, will be stored in the software’s database. Over time, the database will become monstrous and disorganized.
This doesn’t necessarily have a negative impact on UX, but it can slow your website down and make it difficult for web crawlers to navigate. After a while, it will become too cumbersome to manage manual database cleanups; instead, you should use a plugin like WP-Optimize to help you keep your database slim (just make sure you backup your website externally to prevent any incidental data loss.)
3. Not using a qualified hosting service
When you launch a WordPress, and subsequently, a WooCommerce website, you have two options. Host your own data center, or partner with a hosting provider instead. The vast majority of online stores follow the latter model.
However, it’s critically important to choose the right hosting provider, one that offers security, 24/7 support, high website speeds, uptime, and offers automatic backups.
Not only is it important to use a qualified hosting provider in order to provide a high-level UX, but the quality, speed, and security of your website (all products, completely or in part of your hosting provider) are SEO ranking signals.
4. Not developing a content strategy
Finally, if there’s one aspect of SEO that WooCommerce merchants overlook, and which they have the power to address, it’s developing and delivering a content strategy.
Content is one of the most important ranking signals in all of SEO, and freshness, length, and purpose of content are all heavily considered when Google is evaluating websites and awarding organic rankings, touching everything from product page content to meta descriptions to blog posts and even social media posts.
Whether built around WooCommerce or not, eCommerce websites should make it a priority to develop a content schedule that addresses user concerns and queries, deliver it in a timely manner, and encourage social media sharing and link building. It has a profound impact on eCommerce SEO, customer engagement, brand awareness, and organic traffic.
Wondering how you could make your own WooCommerce website more SEO friendly? Partner with 1DigitalⓇ Agency, a WooCommerce SEO company with extensive experience developing and implementing WooCommerce SEO campaigns for clients in a broad range of industries.
Their digital marketing and SEO experts are also extraordinarily experienced with other major eCommerce platforms, such as BigCommerce and Shopify, and they offer web design and development projects to reinforce their SEO services.
You can get on your way with as little as a phone call and a free eCommerce SEO audit. Give them a call at 888-982-8269 or visit their website at 1DigitalAgency.com to learn more about how their SEO team can help you boost organic traffic, conversions, and sales.
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